Browsing by Author "Bullough, Amanda"
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Item Authentic Leadership and the Leadership Paradox: The Balancing Act of Leading a Small Business(Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2023) Bullough, Amanda; Dunham, AynsleyThis case examines the issues faced by Georgia Wilkins, a small business owner who co-owns an advertising firm with her husband. Issues discussed include how Georgia created the culture in her business, the tension between being an owner and boss versus a teammate and friend to her staff, and the difficulties she faces due to being in business with her spouse. The solutions Georgia found are presented for students to review and discuss.Item Building A Brand: From Entrepreneur, Humera Fatima(Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2023) Bullough, Amanda; Dunham, AynsleyHumera Fatima is a Pakistani entrepreneur in the fashion and stationary design fields. She pursued this career despite her father's expectation that she would be a secretary for their family business and Pakistani cultural norms discouraging women from working. This case will explore how Humera felt emboldened to pursue her creative career despite these cultural obstacles.Item Employee Empowerment & Strengths-based Leadership: Small Business Development with Entrepreneur, Elizabeth Colón(Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2023) Bullough, Amanda; Dunham, AynsleyThis case examines how small business owner Elizabeth Colon improved her work-life balance and efficiency in her company by delegating and adopting a strengths-based leadership style. Special attention is given to the unique issues Ms Colon faced as an entrepreneur, especially a female entrepreneur, which necessitated a need for change in her organization. Students are asked to examine the problems faced by Ms Colon prior to the adoption of a new leadership style and to make their own suggestions regarding how she could improve her business.Item Experiences of Womanhood in Business Consulting and Web Design: Entrepreneur, Emily Lonigro(Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2023) Bullough, Amanda; Dunham, AynsleyThis case examines the effects of gender on women's careers and the balancing act that women negotiate with their husbands to grow their businesses. It especially focuses on societal expectations of mothers and gender discrimination in majority-male career fields. These are explored through the story of a female business owner named Emily Lonigro. Also discussed are her methods of handling the gender-related adversity she faced, and how she navigated economic problems that threatened her company.Item Flourishing Despite Adversity: Resilience & Self-belief from Entrepreneur, Anadil Khan(Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2023) Bullough, Amanda; Dunham, AynsleyAnadil Khan is an entrepreneur from Karachi, Pakistan who has worked in the textile sourcing industry and the Pakistani women’s apparel industry since the year 2000. This case explores the dangers she faced in Karachi during the height of Pakistan’s political turmoil and struggles with terrorism. It further explores how she was able to overcome these issues by changing her company’s focus to a related industry that was less affected by the political tensions of the time. Anadil ultimately reopened, redefined, and rebranded her company successfully.Item Forging Ahead with Passion and Spousal Support: Safia Mustafa(Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2023) Bullough, Amanda; Dunham, AynsleySafia Mustafa is a woman entrepreneur in Pakistan. She owns and operates Eskillstech, a company specializing in marketing through social media, website, and graphic design. Pakistani cultural norms typically restrict women to maintaining the home and caring for children, and women rarely participate in the workforce. This case reviews how Safia was challenged by, and overcame, these cultural norms while forging her career. It also presents a spouse’s role in an entrepreneur’s pursuit of business goals and the importance of an entrepreneur’s passion for her business.Item Grit and the Uphill Climb in Computer Science: Entrepreneur, Mahrukh Qadeer(Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2023) Bullough, Amanda; Dunham, AynsleyMahrukh Qadeer is a female entrepreneur in Pakistan working in the field of computer science. Pakistani cultural norms can be restricting for women, often limiting them to maintaining the home and caring for children or working in the garment industry. Moreover, computer science is a typically male-dominated field, even in cultures without such restrictions on women's activities. This case explains how Mahrukh overcame these cultural norms and the challenges she faced while forging her career.Item Motivational Tiered Assessment: A New Grading Approach for Motivating Information Systems Students(Communications of the Association for Information Systems, 2021-12-10) Serva, Mark; Convery, Amanda; Bullough, AmandaAcademia places significant weight on grades as a metric to assess how much students have learned (Beatty, 2004). As a form of assessment, however, grades alone do not provide room for feedback and further student development. This paper offers a new direction to information systems (IS) programs to improve student motivation and better assess student learning—motivational tiered assessment (MTA)—that we propose overcomes these concerns. A tiered approach to learning allows students to choose how much effort and commitment they want to apply and assesses students’ competence based on the performance outcome they choose to achieve by meeting a specific set of pre-determined specifications and expectations. We first explain how MTA works. We then delineate how the new system differs from the points-based grading system, which academia commonly uses. We conclude by presenting three class examples that illustrate how one can apply MTA across an IS curriculum.Item Overcoming Sexism and Economic Setbacks: Entrepreneur, Naumeena Suhail(Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2023) Bullough, Amanda; Dunham, AynsleyNaumeena Suhail is an entrepreneur and single mother in Karachi, Pakistan, who owns and operates The Design Firm, a marketing and social media/website design company serving banks and other companies in Pakistan and abroad. This case focuses on the struggles Naumeena has faced while conducting business in Pakistan, particularly those caused by economic challenges and sexism.Item Seeing Entrepreneurship and a Blind Chef: Entrepreneur, Laura Martinez(Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2023) Bullough, Amanda; Dunham, AynsleyLaura Martinez is a blind woman who became an entrepreneur in the culinary field. She became the first blind person to train at Le Cordon Bleu and subsequently opened her restaurant, La Diosa, in Chicago, Illinois, USA. This case examines Laura's challenges in becoming a chef and how she overcame them through determination and confidence in herself. Specific focus is given to the negative views of disabilities and disabled people that Laura contended with and how those can have an adverse impact on disabled people.Item Swimming Upstream: The Resilience and Strength of Entrepreneur, Ayesha Hamza(Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2023) Bullough, Amanda; Dunham, AynsleyAyesha Hamza is a Pakistani woman who owns and runs two fashion businesses despite Pakistan's cultural expectation that women are homemakers. This case explores how Ayesha harnessed her own power to create her businesses, despite the backlash she faced from family and strangers for violating social norms. The case evaluates how Ayesha found the personal strength to succeed in the face of cultural adversity.