Swimming Upstream: The Resilience and Strength of Entrepreneur, Ayesha Hamza
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Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
Abstract
Ayesha Hamza is a Pakistani woman who owns and runs two fashion businesses despite Pakistan's cultural expectation that women are homemakers. This case explores how Ayesha harnessed her own power to create her businesses, despite the backlash she faced from family and strangers for violating social norms. The case evaluates how Ayesha found the personal strength to succeed in the face of cultural adversity.
Description
Geographical setting
Region: Asia
Country: Pakistan
Location: Lahore
Featured companies
A H Couture Wear
Employees: 2-10
Type: Self-owned
Industry:
Fashion
Beena’s Designer’s Lounge
Employees: 2-10
Type: Self-owned
Industry: Fashion
Featured protagonists: Ayesha Hamza (female), Fashion Designer
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Citation
Bullough, Amanda, and Aynsley Dunham. "Swimming Upstream: The Resilience and Strength of Entrepreneur, Ayesha Hamza." Case Study. Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2023.