Building A Brand: From Entrepreneur, Humera Fatima
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Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
Abstract
Humera Fatima is a Pakistani entrepreneur in the fashion and stationary design fields. She pursued this career despite her father's expectation that she would be a secretary for their family business and Pakistani cultural norms discouraging women from working. This case will explore how Humera felt emboldened to pursue her creative career despite these cultural obstacles.
Description
Time period: The events covered by this case took place in 2000-2020.
Geographical setting:
Region: Asia
Country: Pakistan
Location: Lahore
Featured company: Episode 67
Employees: 2-10
Type: Self-owned
Industry: Fashion; Creative
Other keywords: Founded in 2010
Featured protagonist: Humera Fatima (female), Creative Designer
The version of record is available at: https://www.thecasecentre.org/products/view?id=191980
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Citation
Bullough, Amanda, and Aynsley Dunham. "Building A Brand: From Entrepreneur, Humera Fatima." Case Study. Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2023.