Experiences of Womanhood in Business Consulting and Web Design: Entrepreneur, Emily Lonigro
Date
2023
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
Abstract
This case examines the effects of gender on women's careers and the balancing act that women negotiate with their husbands to grow their businesses. It especially focuses on societal expectations of mothers and gender discrimination in majority-male career fields. These are explored through the story of a female business owner named Emily Lonigro. Also discussed are her methods of handling the gender-related adversity she faced, and how she navigated economic problems that threatened her company.
Description
Geographical setting
Region: Americas
Country: United States
Location: Chicago, Illinois
Featured company: LimeRed Studios
Employees: 11-50
Type: Self-owned
Industry: Technology
Other keywords: Founded in 2004; Best graphic company
Featured protagonist: Emily Lonigro (female), Consultant; Web Designer
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Keywords
leader, women's leadership, entrepreneurship, female entrepreneur, woman, culture, norms, societal expectations, male-dominated, parenthood, diversify risk, reduced inequalities
Citation
Bullough, Amanda, Aynsley Dunham, Lisa Larrew, and Mariam Chaudhry. "Experiences of Womanhood in Business Consulting and Web Design: Entrepreneur, Emily Lonigro." Case Study. Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2023.