Overcoming Sexism and Economic Setbacks: Entrepreneur, Naumeena Suhail
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Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
Abstract
Naumeena Suhail is an entrepreneur and single mother in Karachi, Pakistan, who owns and operates The Design Firm, a marketing and social media/website design company serving banks and other companies in Pakistan and abroad. This case focuses on the struggles Naumeena has faced while conducting business in Pakistan, particularly those caused by economic challenges and sexism.
Description
Time period: The events covered by this case took place in 1995-2020.
Geographical setting:
Region: Asia
Country: Pakistan
Location: Karachi
Featured company: The Design Firm
Employees: 11-50
Type: Self-owned
Industry: Information technology
Other keywords: Founded in 2002
Featured protagonist: Naumeena Suhail (female), IT Professional
The version of record is available at: https://www.thecasecentre.org/products/view?id=191986
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Citation
Bullough, Amanda, Aynsley Dunham, Lisa Larrew, and Mariam Chaudhry. "Overcoming Sexism and Economic Setbacks: Entrepreneur, Naumeena Suhail." Case Study. Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2023.