Forging Ahead with Passion and Spousal Support: Safia Mustafa
Date
2023
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
Abstract
Safia Mustafa is a woman entrepreneur in Pakistan. She owns and operates Eskillstech, a company specializing in marketing through social media, website, and graphic design. Pakistani cultural norms typically restrict women to maintaining the home and caring for children, and women rarely participate in the workforce. This case reviews how Safia was challenged by, and overcame, these cultural norms while forging her career. It also presents a spouse’s role in an entrepreneur’s pursuit of business goals and the importance of an entrepreneur’s passion for her business.
Description
Time period: The events covered by this case took place in 2008-2020.
Geographical setting:
Region: Asia
Country: Pakistan
Location: Lahore
Featured company: Eskillstech
Employees: 11-50
Type: Self-owned
Industry: Information technology
Other keywords: Founded in 2008
Featured protagonist: Safia Mustafa (female), Graphic Designer
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Keywords
leader, women's leadership, entrepreneurship, female entrepreneur, woman, culture, cultural norms, entrepreneurial passion, choices, gender equality, reduced inequalities
Citation
Bullough, Amanda, and Aynsley Dunham. "Forging Ahead with Passion and Spousal Support: Entrepreneur, Safia Mustafa." Case Study. Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2023.