Building A Brand: From Entrepreneur, Humera Fatima
| Author(s) | Bullough, Amanda | |
| Author(s) | Dunham, Aynsley | |
| Date Accessioned | 2024-01-04T18:38:24Z | |
| Date Available | 2024-01-04T18:38:24Z | |
| Publication Date | 2023 | |
| Description | Time period: The events covered by this case took place in 2000-2020. Geographical setting: Region: Asia Country: Pakistan Location: Lahore Featured company: Episode 67 Employees: 2-10 Type: Self-owned Industry: Fashion; Creative Other keywords: Founded in 2010 Featured protagonist: Humera Fatima (female), Creative Designer The version of record is available at: https://www.thecasecentre.org/products/view?id=191980 For Instructors, Teaching Notes are provided for every case. Please visit The Case Centre website at http://www.thecasecentre.org/caseCollection/WomensLeadershipInitiative to verify your instructor role and obtain access to teaching materials. | |
| Abstract | Humera Fatima is a Pakistani entrepreneur in the fashion and stationary design fields. She pursued this career despite her father's expectation that she would be a secretary for their family business and Pakistani cultural norms discouraging women from working. This case will explore how Humera felt emboldened to pursue her creative career despite these cultural obstacles. | |
| Citation | Bullough, Amanda, and Aynsley Dunham. "Building A Brand: From Entrepreneur, Humera Fatima." Case Study. Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2023. | |
| URL | https://udspace.udel.edu/handle/19716/33770 | |
| Language | en_US | |
| Publisher | Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware | |
| Keywords | leader | |
| Keywords | women's leadership | |
| Keywords | entrepreneurship | |
| Keywords | female entrepreneur | |
| Keywords | woman | |
| Keywords | culture | |
| Keywords | cultural norms | |
| Keywords | career | |
| Keywords | challenges | |
| Keywords | gender equality | |
| Keywords | reduced inequalities | |
| Title | Building A Brand: From Entrepreneur, Humera Fatima | |
| Type | Case study |