Building A Brand: From Entrepreneur, Humera Fatima

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dc.contributor.authorBullough, Amanda
dc.contributor.authorDunham, Aynsley
dc.date.accessioned2024-01-04T18:38:24Z
dc.date.available2024-01-04T18:38:24Z
dc.date.issued2023
dc.descriptionTime period: The events covered by this case took place in 2000-2020. Geographical setting: Region: Asia Country: Pakistan Location: Lahore Featured company: Episode 67 Employees: 2-10 Type: Self-owned Industry: Fashion; Creative Other keywords: Founded in 2010 Featured protagonist: Humera Fatima (female), Creative Designer The version of record is available at: https://www.thecasecentre.org/products/view?id=191980 For Instructors, Teaching Notes are provided for every case. Please visit The Case Centre website at http://www.thecasecentre.org/caseCollection/WomensLeadershipInitiative to verify your instructor role and obtain access to teaching materials.
dc.description.abstractHumera Fatima is a Pakistani entrepreneur in the fashion and stationary design fields. She pursued this career despite her father's expectation that she would be a secretary for their family business and Pakistani cultural norms discouraging women from working. This case will explore how Humera felt emboldened to pursue her creative career despite these cultural obstacles.
dc.identifier.citationBullough, Amanda, and Aynsley Dunham. "Building A Brand: From Entrepreneur, Humera Fatima." Case Study. Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2023.
dc.identifier.urihttps://udspace.udel.edu/handle/19716/33770
dc.language.isoen_US
dc.publisherWomen’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
dc.subjectleader
dc.subjectwomen's leadership
dc.subjectentrepreneurship
dc.subjectfemale entrepreneur
dc.subjectwoman
dc.subjectculture
dc.subjectcultural norms
dc.subjectcareer
dc.subjectchallenges
dc.subjectgender equality
dc.subjectreduced inequalities
dc.titleBuilding A Brand: From Entrepreneur, Humera Fatima
dc.typeCase study

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