Explore U.S. retailers’ merchandising strategies for clothing made from recycled textile materials

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Author(s)Botwinick, Ally
Author(s)Lu, Sheng
Date Accessioned2022-12-15T19:46:00Z
Date Available2022-12-15T19:46:00Z
Publication Date2022-10-09
DescriptionThis is an Accepted Manuscript of an article published by Taylor & Francis in International Journal of Fashion Design, Technology and Education on 10/09/2022, available at: http://www.tandfonline.com/10.1080/17543266.2022.2129462. This article will be embargoed until 10/09/2023.
AbstractThis study explored U.S. retailers’ unique merchandising strategies for recycled clothing based on a logistic regression analysis of 16,000 Stock keeping Units of apparel items sold in the U.S. retail market from 2018 to 2021. The statistical analysis shows that U.S. retailers adopt distinct product assortment strategies for clothing made from recycled materials in terms of colours, design patterns, and product categories, compared with regular new clothing. Also, U.S. retailers were statistically more likely to price recycled clothing lower than the market average but more likely to target them for the luxury and premium market segments. The study's findings create timely new knowledge about the business aspects of clothing circularity and reveal the necessity of improving recycling technologies and changing consumers’ perceptions of recycled clothing's values.
CitationAlly Botwinick & Sheng Lu (2022) Explore U.S. retailers’ merchandising strategies for clothing made from recycled textile materials, International Journal of Fashion Design, Technology and Education, DOI: 10.1080/17543266.2022.2129462
ISSN1754-3274
URLhttps://udspace.udel.edu/handle/19716/31749
Languageen_US
PublisherInternational Journal of Fashion Design, Technology and Education
Keywordsrecycled clothing
KeywordsU.S.retailers
Keywordsmerchandising strategies
Keywordsfashion circularity
TitleExplore U.S. retailers’ merchandising strategies for clothing made from recycled textile materials
TypeArticle
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