Explore U.S. retailers’ merchandising strategies for clothing made from recycled textile materials
Date
2022-10-09
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Fashion Design, Technology and Education
Abstract
This study explored U.S. retailers’ unique merchandising strategies for recycled clothing based on a logistic regression analysis of 16,000 Stock keeping Units of apparel items sold in the U.S. retail market from 2018 to 2021. The statistical analysis shows that U.S. retailers adopt distinct product assortment strategies for clothing made from recycled materials in terms of colours, design patterns, and product categories, compared with regular new clothing. Also, U.S. retailers were statistically more likely to price recycled clothing lower than the market average but more likely to target them for the luxury and premium market segments. The study's findings create timely new knowledge about the business aspects of clothing circularity and reveal the necessity of improving recycling technologies and changing consumers’ perceptions of recycled clothing's values.
Description
This is an Accepted Manuscript of an article published by Taylor & Francis in International Journal of Fashion Design, Technology and Education on 10/09/2022, available at: http://www.tandfonline.com/10.1080/17543266.2022.2129462. This article will be embargoed until 10/09/2023.
Keywords
recycled clothing, U.S.retailers, merchandising strategies, fashion circularity
Citation
Ally Botwinick & Sheng Lu (2022) Explore U.S. retailers’ merchandising strategies for clothing made from recycled textile materials, International Journal of Fashion Design, Technology and Education, DOI: 10.1080/17543266.2022.2129462