Media Use and Political Trust in Kenya: Media Malaise or Virtuous Circle?

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Author(s)Kipkoech, Gilbert
Date Accessioned2023-05-26T16:30:42Z
Date Available2023-05-26T16:30:42Z
Publication Date2023
DescriptionThis article was originally published in International Journal of Communication. The version of record is available at: https://ijoc.org/index.php/ijoc/article/view/19607. Copyright © 2023 (Gilbert Kipkoech). Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd).
AbstractAlthough there is a large corpus of research on the relationship between media use and political trust, this scholarship mainly comes from the experiences of audiences in the West and Confucian Asia. The current study departs from these contexts by investigating the association between news media exposure and political trust in a growing African democracy—Kenya. Hierarchical regressions analyses were conducted using data from a national representative sample (N = 2,400). The findings show that news media use and particularly television news use is negatively related to political trust while newspaper reading, listening to the radio, and digital news use do not predict confidence in political actors. Moreover, political performance and perceived corruption significantly moderate this relationship while subjective economic evaluations do not moderate the hypothesized relationship.
CitationKipkoech, G. (2023). Media Use and Political Trust in Kenya: Media Malaise or Virtuous Circle?. International Journal Of Communication, 17, 22. https://ijoc.org/index.php/ijoc/article/view/19607
ISSN1932-8036
URLhttps://udspace.udel.edu/handle/19716/32799
Languageen_US
PublisherInternational Journal of Communication
Keywordsmedia effects
Keywordspolitical trust
KeywordsKenya
Keywordsnews media
Keywordspublic opinion
TitleMedia Use and Political Trust in Kenya: Media Malaise or Virtuous Circle?
TypeArticle
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