Media Use and Political Trust in Kenya: Media Malaise or Virtuous Circle?

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International Journal of Communication
Although there is a large corpus of research on the relationship between media use and political trust, this scholarship mainly comes from the experiences of audiences in the West and Confucian Asia. The current study departs from these contexts by investigating the association between news media exposure and political trust in a growing African democracy—Kenya. Hierarchical regressions analyses were conducted using data from a national representative sample (N = 2,400). The findings show that news media use and particularly television news use is negatively related to political trust while newspaper reading, listening to the radio, and digital news use do not predict confidence in political actors. Moreover, political performance and perceived corruption significantly moderate this relationship while subjective economic evaluations do not moderate the hypothesized relationship.
This article was originally published in International Journal of Communication. The version of record is available at: Copyright © 2023 (Gilbert Kipkoech). Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd).
media effects, political trust, Kenya, news media, public opinion
Kipkoech, G. (2023). Media Use and Political Trust in Kenya: Media Malaise or Virtuous Circle?. International Journal Of Communication, 17, 22.