Are consumers no longer willing to pay more for local foods? A field experiment

Simple item page
Author(s)Davidson, Kelly A.
Author(s)Khanal, Badri
Author(s)Messer, Kent D.
Date Accessioned2023-10-16T18:56:04Z
Date Available2023-10-16T18:56:04Z
Publication Date2023-08-22
DescriptionThis article was originally published in Agricultural and Resource Economics Review. The version of record is available at: https://doi.org/10.1017/age.2023.27. © The Author(s), 2023. Published by Cambridge University Press on behalf of the Northeastern Agricultural and Resource Economics Association
AbstractGovernment programs promoting locally produced foods have risen dramatically. But are these programs actually convincing consumers to pay more for locally produced food? Studies to date, which have mostly relied on hypothetical stated preference surveys, suggest that consumers will pay premiums for various local foods and that the premiums vary with the product and presence of any geographic identity. This study reports results from a large field experiment involving 1,050 adult consumers to reveal consumers’ willingness to pay (WTP) premiums for “locally produced” foods – mushrooms and oysters. Despite strong statistical power, this study reveals no positive effect of the locally produced label on consumer WTP. These null results are contrary to most of the existing literature on this topic. The finding that consumers are not willing to pay more for local foods has important implications for state and federal agencies that promote labeling campaigns that seek to increase demand and generate premiums for locally produced foods.
SponsorThis work was supported by the National Science Foundation EPSCoR Grant 1757353.
CitationDavidson, Kelly A., Badri Khanal, and Kent D. Messer. “Are Consumers No Longer Willing to Pay More for Local Foods? A Field Experiment.” Agricultural and Resource Economics Review, 2023, 1–21. doi:10.1017/age.2023.27.
ISSN2372-2614
URLhttps://udspace.udel.edu/handle/19716/33553
Languageen_US
PublisherAgricultural and Resource Economics Review
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
Keywordsfield experiment
Keywordslocal foods
Keywordswillingness to pay
KeywordsQ18
KeywordsQ13
KeywordsD12
KeywordsC93
TitleAre consumers no longer willing to pay more for local foods? A field experiment
TypeArticle
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Are consumers no longer willing to pay more for local foods.pdf
Size:
1.76 MB
Format:
Adobe Portable Document Format
Description:
Main article
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
2.22 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Open Access Publications