Local Mass Media Operations, Problems And Products In Disasters

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Disaster Research Center
From September 1985 through August 1988 the Disaster Research Center (DRC) at the University of Delaware undertook a study of local mass media response to community disasters. A total of 15 new field studies were undertaken for this research, fourteen in the United States and one in Canada (and for certain purposes comparable data from two earlier studies were also used). The research had a number of specific topical goals, namely the following. First, we conducted a survey of all local media outlets in those communities in which DRC carried out field work for this study. The purpose of the survey was to document the involvement of the local radio, television and newspaper organizations in local community disasters. We were interested in establishing the degree and kind of participation in the response that the local mass communication system would show in disasters in their own areas.
Local Mass Media, Content Analysis, Organizational Analysis