Motorists’ willingness to drive through flooded roads: Evidence from a stated preference experiment

Author(s)Messer, Kent D.
Date Accessioned2020-09-08T17:58:45Z
Date Available2020-09-08T17:58:45Z
Publication Date2020-06
AbstractWe conduct a stated-preference choice experiment to reveal motorists’ driving-related behavioral responses to different types of signs indicating that the road is flooded and travel costs associated with avoidance of the flooded road. We use three flood-indicating visualization treatments and control group to identify the effects of particular road signs and identify associations between drivers’ behavior and their demographic characteristics and the cost (time) of taking an alternate route. Using responses from 714 adult participants, we estimate willingness to drive additional minutes to avoid flooded roads using a random utility framework. Our results suggest that individuals are more likely to avoid flooded roads when shown flood-indicating road signs that do not indicate the exact depth of the water and signs that indicate that the water is relatively deep (more than 12 inches). We further find that individuals tend to persist in their initial choices. They often make risky choices when high risk indicating information is presented at the beginning of the decision-making process.en_US
SponsorACKNOLWEDGEMENTS We acknowledge excellent research support from Stavroula Tsigkou, Liam Vita, and Marc Hinte. Funding support for this research came from the National Science Foundation (NSF) EPSCoR Track-1 project entitled Water in the Changing Coastal Environment of Delaware.en_US
PublisherDepartment of Applied Economics and Statistics, University of Delaware, Newark, DE.en_US
Part of SeriesAPEC Research Reports;RR20-03
KeywordsDriving behavioren_US
KeywordsData visualizationen_US
TitleMotorists’ willingness to drive through flooded roads: Evidence from a stated preference experimenten_US
TypeWorking Paperen_US
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