Influencing Active Sport Tourists' Loyalty to Event and Destination

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Author(s)Yoo, Joanne Jung-Eun
Author(s)Newland, Brianna
Author(s)Lee, Woojin
Date Accessioned2022-04-27T18:51:01Z
Date Available2022-04-27T18:51:01Z
Publication Date2021-05-19
DescriptionThis article was originally published in Event Management. The version of record is available at: https://doi.org/10.3727/152599519X15506259856336en_US
AbstractThe value for an active sport tourist is directly embedded in the cocreation of his/her experience with the event and the destination. This study argues that individual travel resources enable an active sport tourist to create value with the event organization and, through flow-on tourism, the destination provider. The study explores the impact of the active sport tourists' travel resources on the cocreation of the event experience by testing whether they influence the event and/or the destination loyalty. Understanding these interrelationships is imperative, as the active sport tourists' loyalty can help achieve a competitive advantage for the event and the destination service providers. A survey of 649 active sport tourists was conducted. The results indicated that sport event attributes played a role in the creation of the active sport tourists' experiences through sharing and integrating of their travel resources. The findings also showed that the event loyalty of active sport tourists enhances their destination loyalty. The study suggests that destination marketers should exploit the sport event by bundling destination attributes that extend opportunities for cocreation that may lead to lengthened stays and more spending at the event destination.en_US
CitationYoo, Joanne Jung-Eun, Brianna Newland, and Woojin Lee. “Influencing Active Sport Tourists’ Loyalty to Event and Destination.” Event Management 25, no. 3 (May 19, 2021): 297–309. https://doi.org/10.3727/152599519X15506259856336.en_US
ISSN1943-4308
URLhttps://udspace.udel.edu/handle/19716/30824
Languageen_USen_US
PublisherEvent Managementen_US
Keywordsactive sport tourismen_US
Keywordscocreationen_US
Keywordsdestinationen_US
Keywordseventen_US
Keywordstourist resourcesen_US
TitleInfluencing Active Sport Tourists' Loyalty to Event and Destinationen_US
TypeArticleen_US
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