Media Coverage of Female Candidates’ Traits in the 2020 Democratic Presidential Primary

Author(s)Cassese, Erin
Author(s)Conroy, Meredith
Author(s)Mehta, Dhrumil
Author(s)Nestor, Franchesca
Date Accessioned2022-02-09T21:28:53Z
Date Available2022-02-09T21:28:53Z
Publication Date2021-11-29
DescriptionThis is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Women, Politics and Policy on 11/29/2021, available online: http://www.tandfonline.com/10.1080/1554477X.2022.2004846.en_US
AbstractThe 2020 Democratic presidential primary featured more female candidates than any prior race of its kind, presenting a unique opportunity to analyze media coverage of women running for this distinctively masculine office. In this article, we explore themes in trait coverage for female candidates in 2020. Using a natural language processing (NLP) approach, we analyze a sample of print and online media coverage of the Democratic primary field just prior to the Iowa Caucus. We find that trait coverage largely emphasized warmth and competence, with a tendency to criticize female candidates for displaying insufficient warmth. Comparing white women to women of color, we find coverage of Harris, but not Gabbard, emphasizes racial and gender identifiers. The themes emerging from our trait analysis suggest women candidates continue to face obstacles in the form of gendered and sometimes racialized media coverage on their paths to the presidency.en_US
CitationErin Cassese, Meredith Conroy, Dhrumil Mehta & Franchesca Nestor (2022) Media Coverage of Female Candidates’ Traits in the 2020 Democratic Presidential Primary, Journal of Women, Politics & Policy, 43:1, 42-63, DOI: 10.1080/1554477X.2022.2004846en_US
ISSN1554-4788
URLhttps://udspace.udel.edu/handle/19716/30283
Languageen_USen_US
PublisherJournal of Women, Politics and Policyen_US
Keywordsfemale candidatesen_US
Keywordsgender stereotypesen_US
Keywordsmediaen_US
Keywordscontent analysisen_US
Keywordstraitsen_US
TitleMedia Coverage of Female Candidates’ Traits in the 2020 Democratic Presidential Primaryen_US
TypeArticleen_US
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