Did he really post that?!: an examination of social media appropriateness
| Author(s) | Bostwick, Ashley | |
| Date Accessioned | 2019-01-17T13:08:49Z | |
| Date Available | 2019-01-17T13:08:49Z | |
| Publication Date | 2018 | |
| SWORD Update | 2018-10-18T16:02:35Z | |
| Abstract | The purpose of this study is to examine college-aged students’ judgements about the appropriateness of social media posts, including the attributes used to make those judgements. Two hundred and eighty-six students (N = 286) in large Communication classes at the University of Delaware completed two analogous versions of a survey asking them to evaluate the appropriateness of six different fictitious Facebook posts with the topics of health, money, and relationships. Results indicated that the individual effects of tone (positive or negative), topic (health, money, or relationship), and set (one or two) all played a significant role in respondents’ evaluation of the appropriateness of Facebook posts. Negative posts were judged most harshly on attributes “too intimate,” “personal,” “dramatic,” “dirty laundry,” and “don’t need to know.” Positive posts were judged the most favorably on the single attribute “happy.” The tone topic interaction effect was significant in most cases. | en_US |
| Advisor | Pavitt, Charles | |
| Degree | M.A. | |
| Department | University of Delaware, Department of Communication | |
| Unique Identifier | 1082518589 | |
| URL | http://udspace.udel.edu/handle/19716/24049 | |
| Language | en | |
| Publisher | University of Delaware | en_US |
| URI | https://search.proquest.com/docview/2128403300?accountid=10457 | |
| Title | Did he really post that?!: an examination of social media appropriateness | en_US |
| Type | Thesis | en_US |