Bullough, AmandaDunham, Aynsley2024-01-042024-01-042023Bullough, Amanda, and Aynsley Dunham. "Forging Ahead with Passion and Spousal Support: Entrepreneur, Safia Mustafa." Case Study. Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2023.https://udspace.udel.edu/handle/19716/33763Time period: The events covered by this case took place in 2008-2020. Geographical setting: Region: Asia Country: Pakistan Location: Lahore Featured company: Eskillstech Employees: 11-50 Type: Self-owned Industry: Information technology Other keywords: Founded in 2008 Featured protagonist: Safia Mustafa (female), Graphic Designer The version of record is available at: https://www.thecasecentre.org/products/view?id=191988 For Instructors, Teaching Notes are provided for every case. Please visit The Case Centre website at http://www.thecasecentre.org/caseCollection/WomensLeadershipInitiative to verify your instructor role and obtain access to teaching materials.Safia Mustafa is a woman entrepreneur in Pakistan. She owns and operates Eskillstech, a company specializing in marketing through social media, website, and graphic design. Pakistani cultural norms typically restrict women to maintaining the home and caring for children, and women rarely participate in the workforce. This case reviews how Safia was challenged by, and overcame, these cultural norms while forging her career. It also presents a spouse’s role in an entrepreneur’s pursuit of business goals and the importance of an entrepreneur’s passion for her business.en-USleaderwomen's leadershipentrepreneurshipfemale entrepreneurwomanculturecultural normsentrepreneurial passionchoicesgender equalityreduced inequalitiesCase study