Bullough, AmandaDunham, Aynsley2024-01-042024-01-042023Bullough, Amanda, and Aynsley Dunham. "Building A Brand: From Entrepreneur, Humera Fatima." Case Study. Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2023.https://udspace.udel.edu/handle/19716/33770Time period: The events covered by this case took place in 2000-2020. Geographical setting: Region: Asia Country: Pakistan Location: Lahore Featured company: Episode 67 Employees: 2-10 Type: Self-owned Industry: Fashion; Creative Other keywords: Founded in 2010 Featured protagonist: Humera Fatima (female), Creative Designer The version of record is available at: https://www.thecasecentre.org/products/view?id=191980 For Instructors, Teaching Notes are provided for every case. Please visit The Case Centre website at http://www.thecasecentre.org/caseCollection/WomensLeadershipInitiative to verify your instructor role and obtain access to teaching materials.Humera Fatima is a Pakistani entrepreneur in the fashion and stationary design fields. She pursued this career despite her father's expectation that she would be a secretary for their family business and Pakistani cultural norms discouraging women from working. This case will explore how Humera felt emboldened to pursue her creative career despite these cultural obstacles.en-USleaderwomen's leadershipentrepreneurshipfemale entrepreneurwomanculturecultural normscareerchallengesgender equalityreduced inequalitiesCase study