A Summary of Research on Whether Consumers Will Pay More for Watermelons Grown on Preserved Farmland

Duke, Joshua M.Bernard, John M.Albrecht, SaraVitz, Gregory2017-07-172017-07-172017-01-02http://udspace.udel.edu/handle/19716/21547Researchers from the University of Delaware conducted an economic study to determine whether people would be willing to pay a premium for produce that had been labeled as grown on preserved farmland in Delaware.A Summary of Research on Whether Consumers Will Pay More for Watermelons Grown on Preserved FarmlandTechnical Report