Lacking Motivation, Legitimacy, and Structure: The Case of Être Une Femme, a Cote d’Ivoire Non-profit

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Author(s)Dunham, Aynsley
Author(s)Mastronardi, Jack
Author(s)Ruoff, Grace
Author(s)Jones, Lynn
Author(s)Bullough, Amanda
Date Accessioned2024-08-07T13:05:31Z
Date Available2024-08-07T13:05:31Z
Publication Date2024
DescriptionTime period: 2019-2020 Geographical setting: Region: Africa Country: Cote d'Ivoire Location: Abidjan Featured companies: Etre Une Femme Employees: 11-50 Type: Non-profit Other keywords: Founded in 2019 Featured protagonist: Kore Diane Amandine (Female), Vice-President of EUF; Ruth Ouattara (Female), President, EUF This case was written by Aynsley Dunham while a graduate student at the University of Delaware, with the supervision and guidance from Professor Amanda Bullough, and based partly on classwork conducted by undergraduate students Jack Mastronardi, Grace Ruoff, and Lynn Jones. It is intended to be used as the basis of class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources and interviews with the business leader. The version of record is available at: https://www.thecasecentre.org/products/view?id=200814 ©2024 Amanda Bullough. No part of this publication may be copied, stored, transmitted, reproduced, or distributed in any form or medium whatsoever without the permission of the copyright owner.
AbstractThis case study examines Être Une Femme, a nonprofit organization in Côte d’Ivoire, known in English as the Ivory Coast in West Africa, to defend the right to education for women and girls, to empower women and girls to be financially independent and to speak out against domestic violence and defend the victims. Topics discussed in this case include difficulties in motivating leadership in a non-profit, considering limited success from their efforts and an inability to receive monetary incentives and support. This case also explores interweaving needs and structures to ensure tasks can be completed to realize the organization’s mission and goals. Learning Outcomes By the end of this case, students should: ● Understand the importance of motivation among the leaders of an organization and how to motivate others ● Appreciate clear professional procedures and internal structures for a non-profit’s ability to carry out its mission.
CitationDunham, Aynsley, Jack Mastronardi, Grace Ruoff, Lynn Jones, and Amanda Bullough. “Lacking Motivation, Legitimacy, and Structure: The Case of Être Une Femme, a Cote d’Ivoire Non-Profit,” Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2024.
URLhttps://udspace.udel.edu/handle/19716/34647
Languageen_US
PublisherWomen’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
Keywordsmotivation
Keywordsintrisic and extrinsic motivation
Keywordstransformational leadership
KeywordsEmotional contagion
KeywordsSelf-determination theory
Keywordsprofessional website
Keywordsprofessional procedures
Keywordsbusiness structures
Keywordsnon-profit mission
Keywordsnonprofit mission
Keywordslegitimize business
Keywordsquality education
Keywordsgender equality
TitleLacking Motivation, Legitimacy, and Structure: The Case of Être Une Femme, a Cote d’Ivoire Non-profit
TypeCase study
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