Lacking Motivation, Legitimacy, and Structure: The Case of Être Une Femme, a Cote d’Ivoire Non-profit
Date
2024
Journal Title
Journal ISSN
Volume Title
Publisher
Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
Abstract
This case study examines Être Une Femme, a nonprofit organization in Côte d’Ivoire, known in English as the Ivory Coast in West Africa, to defend the right to education for women and girls, to empower women and girls to be financially independent and to speak out against domestic violence and defend the victims. Topics discussed in this case include difficulties in motivating leadership in a non-profit, considering limited success from their efforts and an inability to receive monetary incentives and support. This case also explores interweaving needs and structures to ensure tasks can be completed to realize the organization’s mission and goals.
Learning Outcomes
By the end of this case, students should:
● Understand the importance of motivation among the leaders of an organization and how to motivate others
● Appreciate clear professional procedures and internal structures for a non-profit’s ability to carry out its mission.
Description
Time period: 2019-2020
Geographical setting:
Region: Africa
Country: Cote d'Ivoire
Location: Abidjan
Featured companies: Etre Une Femme
Employees: 11-50
Type: Non-profit
Other keywords: Founded in 2019
Featured protagonist: Kore Diane Amandine (Female), Vice-President of EUF; Ruth Ouattara (Female), President, EUF
This case was written by Aynsley Dunham while a graduate student at the University of Delaware, with the supervision and guidance from Professor Amanda Bullough, and based partly on classwork conducted by undergraduate students Jack Mastronardi, Grace Ruoff, and Lynn Jones.
It is intended to be used as the basis of class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources and interviews with the business leader.
The version of record is available at: https://www.thecasecentre.org/products/view?id=200814
©2024 Amanda Bullough. No part of this publication may be copied, stored, transmitted, reproduced, or distributed in any form or medium whatsoever without the permission of the copyright owner.
Keywords
motivation, intrisic and extrinsic motivation, transformational leadership, Emotional contagion, Self-determination theory, professional website, professional procedures, business structures, non-profit mission, nonprofit mission, legitimize business, quality education, gender equality
Citation
Dunham, Aynsley, Jack Mastronardi, Grace Ruoff, Lynn Jones, and Amanda Bullough. “Lacking Motivation, Legitimacy, and Structure: The Case of Être Une Femme, a Cote d’Ivoire Non-Profit,” Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2024.