Striving to Fix Social Problems: The Better Woman Foundation, Uganda

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Author(s)Dunham, Aynsley
Author(s)Gill, Ava
Author(s)Hayden, Cam
Author(s)Baker, Christine
Author(s)Peng, Shihong
Author(s)Bullough, Amanda
Date Accessioned2024-08-07T13:32:23Z
Date Available2024-08-07T13:32:23Z
Publication Date2024
DescriptionTime period: 2019-2020 Geographical setting: Region: Africa Country: Uganda Location: Mbarara Featured companies: The Better Woman Foundation Employees: 11-50 Type: Non-profit Industry: Non-profit Other keywords: Founded in 2019 Featured protagonist: Esther Kebirungi (Female), Founder, The Better Woman Foundation This case was written by Aynsley Dunham while a graduate student at the University of Delaware, with the supervision and guidance from Professor Amanda Bullough, and based partly on classwork conducted by undergraduate students Ava Gill, Cam Hayden, Christine Baker, & Shihong Peng. It is intended to be used as the basis of class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources and interviews with the business leader. The version of record is available at: https://www.thecasecentre.org/products/view?id=200818 ©2024 Amanda Bullough. No part of this publication may be copied, stored, transmitted, reproduced, or distributed in any form or medium whatsoever without the permission of the copyright owner.
AbstractThis case study examines the Better Women Foundation (BWF), a Ugandan nonprofit organization with the goal of helping Ugandan women and girls who face challenges related to education, healthcare, income generation, and gender-based violence. Topics included in the study include difficulties in promoting the organization, obtaining funding, recruiting and retaining volunteers, and infrastructure issues—particularly a lack of access to clean drinking water and reliable internet access and poor website construction—that hinder the ability of the organization to obtain funding or promote itself. Learning Outcomes By the end of this case study, the students should: ● Recognize common issues of financial resource scarcity facing nonprofits. ● Learn about the challenges that women in rural areas like Uganda face daily related to accessing clean water. ● Understand the importance of human capital to the success of a nonprofit organization. ● Appreciate the challenges and value of internet marketing and website formation for nonprofits.
CitationDunham, Aynsley, Ava Gill, Cam Hayden, Christine Baker, Shihong Peng, and Amanda Bullough. “Striving to Fix Social Problems: The Better Woman Foundation, Uganda,” Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2024.
URLhttps://udspace.udel.edu/handle/19716/34649
Languageen_US
PublisherWomen’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
Keywordsresource scarcity
Keywordsinternet visibility
Keywordsnonprofit mission
Keywordsnon-profit mission
Keywordsnonprofit funding
Keywordsnon-profit funding
Keywordsprofessional website
Keywordsemployee recruitment
Keywordsemployee engagement
Keywordsdigital marketing
Keywordswomen in rural areas
Keywordspotable water scarcity
Keywordsfinancial vulnerability
Keywordsnonprofit financial stability
Keywordsnon-profit financial stability
Keywordsgood health and well-being
Keywordsquality education
Keywordsclean water and sanitation
TitleStriving to Fix Social Problems: The Better Woman Foundation, Uganda
TypeCase study
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