Striving to Fix Social Problems: The Better Woman Foundation, Uganda
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Journal ISSN
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Publisher
Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
Abstract
This case study examines the Better Women Foundation (BWF), a Ugandan nonprofit organization with the goal of helping Ugandan women and girls who face challenges related to education, healthcare, income generation, and gender-based violence. Topics included in the study include difficulties in promoting the organization, obtaining funding, recruiting and retaining volunteers, and infrastructure issues—particularly a lack of access to clean drinking water and reliable internet access and poor website construction—that hinder the ability of the organization to obtain funding or promote itself.
Learning Outcomes
By the end of this case study, the students should:
● Recognize common issues of financial resource scarcity facing nonprofits.
● Learn about the challenges that women in rural areas like Uganda face daily related to accessing clean water.
● Understand the importance of human capital to the success of a nonprofit organization.
● Appreciate the challenges and value of internet marketing and website formation for nonprofits.
Description
Time period: 2019-2020
Geographical setting:
Region: Africa
Country: Uganda
Location: Mbarara
Featured companies: The Better Woman Foundation
Employees: 11-50
Type: Non-profit
Industry: Non-profit
Other keywords: Founded in 2019
Featured protagonist: Esther Kebirungi (Female), Founder, The Better Woman Foundation
This case was written by Aynsley Dunham while a graduate student at the University of Delaware, with the supervision and guidance from Professor Amanda Bullough, and based partly on classwork conducted by undergraduate students Ava Gill, Cam Hayden, Christine Baker, & Shihong Peng. It is intended to be used as the basis of class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources and interviews with the business leader.
The version of record is available at: https://www.thecasecentre.org/products/view?id=200818
©2024 Amanda Bullough. No part of this publication may be copied, stored, transmitted, reproduced, or distributed in any form or medium whatsoever without the permission of the copyright owner.
Keywords
resource scarcity, internet visibility, nonprofit mission, non-profit mission, nonprofit funding, non-profit funding, professional website, employee recruitment, employee engagement, digital marketing, women in rural areas, potable water scarcity, financial vulnerability, nonprofit financial stability, non-profit financial stability, good health and well-being, quality education, clean water and sanitation
Citation
Dunham, Aynsley, Ava Gill, Cam Hayden, Christine Baker, Shihong Peng, and Amanda Bullough. “Striving to Fix Social Problems: The Better Woman Foundation, Uganda,” Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware, 2024.