Why Some Job Seekers Avoid Family Firms

Author(s)Phillips, Duygu
Author(s)Madison, Kristen
Author(s)Wolf, Sandra
Author(s)Hack, Andreas
Author(s)Kellermanns, Franz
Date Accessioned2025-05-09T14:38:44Z
Date Available2025-05-09T14:38:44Z
Publication Date2025-03-20
DescriptionThis article was originally published on FamilyBusiness.org. The version of record is available at: https://doi.org/10.32617/1220-67dc22de5002b Copyright © 2025 The Authors. Entrepreneur & Innovation Exchange is published at EIX.org. This is an open access article under the terms of the Creative Commons Attribution-NoDerivs License (http://creativecommons.org/licenses/by-nd/4.0/), which permits use and distribution in any medium, provided the original work is properly cited and no modifications or adaptations are made. View EIX.org Authorship Terms at https://eix.org/terms
AbstractFamily firm branding can make a company appear authentic, but it's also important to convey innovativeness, prestige, and a fair shot at getting ahead. While approximately 75% of new jobs worldwide are in family firms (Shanker & Astrachan, 1996; Wittmer et al., 2022), these firms often struggle to recruit new employees. “When looking for an employer, many [job seekers] initially look to the well-known names of the large corporations and only rarely focus their career planning on family businesses,” notes Stefan Klemm, Founder and Owner of the Entrepreneurs Club in Munich. (Karrieretag Familienunternehmen, n.d.). Why do job seekers rarely consider family firms as potential employers? Our recent study explored why many family firms experience difficulties in recruiting, and we assumed it had to do with how job seekers stereotype family firms. So, we set out to understand these stereotypes and whether they made family businesses less attractive to job seekers. We believed that answering these questions would help family businesses develop more effective strategies to attract the best candidates for jobs.
CitationPhillips, D., Madison, K., Wolf, S., Hack, A., & Kellermanns, F. (2025, March 20). Why some job seekers avoid family firms. FamilyBusiness.org. https://doi.org/10.32617/1220-67dc22de5002b
URLhttps://udspace.udel.edu/handle/19716/36130
Languageen_US
PublisherFamilyBusiness.org
dc.rightsAttribution-NoDerivatives 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by-nd/4.0/
Keywordsrecruitment
Keywordsfamily business advice
KeywordsRunning a family business tips.
TitleWhy Some Job Seekers Avoid Family Firms
TypeArticle
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