Reviving Fashion: Exploring U.S. Retailers’ Merchandising Strategies for Upcycled Clothing
Date
2025-01-13
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
International Textile and Apparel Association Annual Conference Proceedings
Abstract
This study explored U.S. retailers’ merchandising strategies for upcycled clothing compared with regular new garments (i.e., not upcycled). Specifically, by leveraging thousands of product-level data, the study examined U.S. retailers’ detailed product assortment, design features, and pricing practices for upcycled clothing. The study’s findings helped us gain more insights into the business aspect of upcycling, identify the supply gap, and provide valuable input for retailers interested in expanding into the growing upcycled clothing market.
Description
This article was originally published in International Textile and Apparel Association Annual Conference Proceedings. The version of record is available at: https://doi.org/10.31274/itaa.18473.
© 2023 The author(s). Published under a Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Keywords
upcycled, sustainability, merchandising strategy, assortment, stock keeping unit
Citation
Hansen, A. & Lu, S., (2025) “Reviving Fashion: Exploring U.S. Retailers’ Merchandising Strategies for Upcycled Clothing”, International Textile and Apparel Association Annual Conference Proceedings 81(1). doi: https://doi.org/10.31274/itaa.18473