Reviving Fashion: Exploring U.S. Retailers’ Merchandising Strategies for Upcycled Clothing

Abstract

This study explored U.S. retailers’ merchandising strategies for upcycled clothing compared with regular new garments (i.e., not upcycled). Specifically, by leveraging thousands of product-level data, the study examined U.S. retailers’ detailed product assortment, design features, and pricing practices for upcycled clothing. The study’s findings helped us gain more insights into the business aspect of upcycling, identify the supply gap, and provide valuable input for retailers interested in expanding into the growing upcycled clothing market.