Browsing APEC Research Reports by Subject "Neuroeconomics"

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  • Ellis, Sean F.; Kecinski, Maik; Messer, Kent D.; Lusk, Jayson L. (Department of Applied Economics and Statistics, University of Delaware, Newark, DE., 2019-12)
    Dealing with large-scale societal problems such as water scarcity often requires changes in behavior that consumers resist. Some sustainable, cost-effective, and safe solutions are even rejected because of a psychological ...

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