Greater Georgetown Area Comprehensive Market Analysis

Date
2009-01-16T20:38:26Z
Authors
Mix, Troy
Doss, Manoj
Temko, Ezra
Tolino, Amanda
Wendt, Matthias
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Abstract
The Greater Georgetown Area Comprehensive Market Analysis was prepared for the Greater Georgetown Chamber of Commerce and the Town of Georgetown to identify current and future opportunities for business expansion in the Georgetown area.The purpose of this project was to investigate regional market conditions in order to identify current and future opportunities for business expansion in the Greater Georgetown area. In that regard, this report contains a demographic and economic analysis of the population most likely to frequent Georgetown businesses, the results of a customer-intercept survey aimed at gathering opinions about shopping in the Georgetown area, an inventory of businesses within the 19947 zip code, and a comparative analysis of existing and potential retail and food-services sales within the area. Based on these data and analysis, a recommended path forward was prepared with an eye toward capitalizing on existing and emerging market opportunities and preserving those market advantages that the Greater Georgetown area currently enjoys.
Description
in cooperation with the Greater Georgetown Chamber of Commerce and the Town of Georgetown
Keywords
economic development , Georgetown , Delaware , market analysis , retail sales
Citation