Woody Plant Introduction Programs
Date
1988-08
Authors
Journal Title
Journal ISSN
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Publisher
University of Delaware
Abstract
Plant introduction is often a primary goal of
profit and not-for-profit horticultural institutions. In
the past many introduction programs were designed to
collect, test and select superior woody plants, but did not
include a structured system to promote introductions to the
wholesale or retail nursery trade. This study examines
more recent programs that include a strong promotional
component.
woody plant introduction programs in the United
States and Canada are analyzed in this research paper.
These programs contain a combination of components
including testing, selection, registration, patenting,
trademarking, royalty collection, promotion and marketing.
The purpose of the paper is threefold. First, it is to
provide an understanding and appreciation for a variety of
introduction programs through an examination of their
components and organizational models. Second, it is to
supply information on designing and implementing a new
program or modifying an existing program. And third, it is
to direct the reader to sources for more information on
this topic.
Research methods used to collect data on this
subject were primarily site visits and telephone interviews
with initiators and cooperators of these programs.
Information on each program has been standardized to
provide the reader with a basis for comparison.
Since no two woody plant introduction programs will
be exactly alike, each should be tailored to serve the
needs of the institution, the geographic region, and the
horticulture industry. The design process begins with an
examination of the institution's mission statement and
available resources. Planning includes the preparation of
written goals and objectives, five year budget and program
model. A working knowledge of plant registration, patenting
and trademarking is essential. The design should include a
promotional program which maximizes resources and targets a
large audience. Open communication and participation with
the horticulture industry should be fostered. And finally a
strong leader, with an understanding of the introduction
process, contacts in the horticulture industry, and energy
and enthusiasm, is critical to the success of a woody plant
introduction program.
Description
Keywords
Horticulture, Plant introductions, Woody plants, Plant breeding