Browsing Master's Theses (1970 - 2004) - The Longwood Graduate Program in Public Horticulture by Subject "Marketing"

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  • Tejral, Cindy (University of Delaware, 2002)
    Over 38 Million Web sites are now available for on-line viewing. Public gardens are a small portion of this astonishing number and are increasingly using the Internet as a means to inform the public of their presence, ...
  • Vondrasek, William (University of Delaware, 2000)
    There is a knowledge gap between the theoretical value of visitor surveys and the reality of applying survey results to decision making in public gardens. This gap could be narrowed if there were available an increased ...
  • Day, Bonnie (University of Delaware, 1984-06)
    A well-researched, carefully planned publicity program is the best way for horticultural organizations to inform the public of its services, attractions, and need for support. Publicity is part of the marketing function ...

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