The value of mobile banking: the case of MTN mobile money in Accra, Ghana

Date
2013
Authors
Nyame-Mensah, Ama
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University of Delaware
Abstract
The convergence of mobile telephony, banking services, and information systems creates significant economic opportunities on a global scale. While the adoption of mobile banking and mobile money emerged on the global scene as a tool to promote financial inclusion, new developments in the industry have created additional possibilities for this type of technology to revolutionize the practices and experiences of business owners in the Third World. This paper calls attention to the different ways in which mobile banking services and mobile payment systems are able to create value for their consumers. An empirical case study is developed using the Accra Metropolitan Assembly (City of Accra) that details the experiences of MTN Mobile Money users.
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