Browsing by Subject "Facebook (Firm)"

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  • Analysis of using Facebook features among luxury, upscale and economy hotel brands 
    Wu, Yaluan (University of Delaware, 2014)
    The goal of this study was to analyze the usage rate of Facebook features and tools by hotel companies. The purpose was to determine whether there were significant differences among hotel brands, namely luxury, upscale and ...
  • Impulse cues on the Facebook pages of apparel retailers 
    Bloomfield, Mikahila T. (University of Delaware, 2014)
    This study examined impulse cues on the Facebook pages of apparel retailers by extending previous research by Dawson & Kim (2010), which examined impulse cues on the websites of top apparel retailers. The purpose of this ...

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